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What is Marketed to You as You Watch the Super Bowl
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NYTimes (http://www.nytimes.com/2007...)
Advertising of films are on the rise lately. Observe the dot com boom with a blowup of technology ads in 2000. Beverage ads have remained relatively constant (everyone has always loved them some booze). However, in recent years, the use of certain tactics (humor, artists, celebrities) has increased, probably to make ads more and more enticing.
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